What are cookies?
Cookies are small text files sent from a website that a website can use in order to recognise visitors who revisit a site so as to facilitate their ongoing access to and use of the site. Cookies enable usage behaviour to be tracked and aggregate data to be compiled that would facilitate more targeted advertising and improved content. Typically, cookies involve the assigning of a unique number to the visitor.
Cookies on Bus Eireann websites and newsletters
Bus Éireann set the following types of cookies on your device when you visit our websites.
Strictly necessary cookies
These cookies enable services you have specifically asked for. These include session cookies that allow users to stay logged in while navigating through the website and carry out essential tasks such as adding items to a shopping basket when purchasing tickets on our website.
These cookies don’t usually contain any personally identifiable information and are typically set by Bus Éireann to provide specific services such as ecommerce transactions.
Performance and Analytics Cookies
These cookies are used to collect statistical information about visitors of the website and the pages they view. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and used anonymously. Bus Eireann set Google Analytics cookies to gather this statistical information.
Targeting and advertising cookies
These cookies are used to deliver advertising that is more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign.
Some examples of services that use these types of cookies include Google AdSense or DoubleClick.
Other third party cookies
Some cookies that have been set on our websites are not related to Bus Éireann. When you visit a page with content embedded from a third party such as YouTube, Twitter or Facebook, these service providers may set their own cookies on your web browser.
Controlling and disabling cookies
For more information on how to manage cookies, including opt-out of performance cookies please visit: http://www.aboutcookies.org
For more information on how to opt out of Google Analytics please visit: https://tools.google.com/dlpage/gaoptout?hl=en-GB
List of Cookies set on Bus Eireann websites and newsletters
This cookie keeps track of the number of times a visitor has been to the site pertaining to the cookie, when their first visit was, and when their last visit occurred. Google Analytics uses the information from this cookie to calculate things like Days and Visits to purchase. This cookie is what’s called a 'persistent' cookie, as in, it is not set to automatically expire unless removed by the user.
'__utmb' and ''_utmc':
The B and C cookies are brothers, working together to calculate how long a visit takes. __utmb takes a timestamp of the exact moment in time when a visitor enters a site, while __utmc takes a timestamp of the exact moment in time when a visitor leaves a site. __utmb expires at the end of the session. __utmc waits 30 minutes, and then it expires. You see, __utmc has no way of knowing when a user closes their browser or leaves a website, so it waits 30 minutes for another pageview to happen, and if it doesn’t, it expires.
__utmz keeps track of where the visitor came from, what search engine you used, what link you clicked on, what keyword you used, and where they were in the world when you accessed a website. It expires in 15,768,000 seconds – or, in 6 months. This cookie is how Google Analytics knows to whom and to what source / medium / keyword to assign the credit for a Goal Conversion or an Ecommerce Transaction.
Languages keeps track of language preferences while navigating the website. This cookie expires at the end of a session.
ASPSESSIONIDSCDDATBR is used to deliver ecommerce services you have specifically asked for such as purchasing tickets etc.