Bus Eireann Cookie Policy

Bus Éireann - Cookie Policy

Bus Éireann respects the privacy of all visitors to our website. This Cookie Policy outlines our policy concerning the use of cookies on all Bus Éireann Websites .

We may update our Cookies Policy to reflect any changes in technology or data protection law. Any updates or changes that may affect how we use cookies or how you as a user can manage cookies will appear on this page.

What are cookies?

Cookies are small data files placed on your computer or internet enabled device by websites in order to add functionality. A cookie can be used to identify a user’s computer or internet enabled device to the website, or to other third party websites. This allows websites to improve the way they work, such as remembering preferences expressed by a user or tracking a user’s use of a website for statistical analysis. Typically, cookies involve the assigning of a unique number to the visitor.

More information about cookies can be found on www.aboutcookies.org and www.allaboutcookies.org

Cookies on Bus Éireann websites

Bus Éireann sets the following types of cookies on your device when you visit our websites:

  • Strictly necessary cookies
  • Performance and analytics cookies
  • Targeting and advertising cookies

These cookies are a mixture of first party cookies, which we set ourselves, and third party cookies that are set by third party service providers.

Strictly necessary cookies

We use the following cookies which are strictly necessary to allow you to access our websites, to move between pages and to receive services which you have requested:

Cookie Name

Function

Cookie Type

PHPSESSID

Native to PHP and enables websites to store serialised state data. On the Action website it is used to establish a user session and to pass state data via a temporary cookie, which is commonly referred to as a session cookie.

1st Party

__cfduid

The __cfduid cookie is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis.

1st Party

__hstc

The main cookie for tracking visitors. It contains the domain, utk (see below), initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).

1st Party

ASP.NET_SessionId

Is a cookie which is used to identify the users session on the server. The session being an area on the server which can be used to store data in between http requests.

1st Party

__RequestVerificationToken

Verification Cookie to validate form submission and prevent Cross-Site Request Forgery (CSRF)

1st Party

.aspxauth

The ASPXAUTH cookie is used to determine if a user is authenticated

1st Party

Ags_roles

 

3rd Party

AWSALB

 

3rd Party

Cookieconsent_dismissed

Cookie to record if user has consented to the user of cookies on expressway.ie

1st Party

Language

Saves the users preferred language on the website

1st Party

Cookie_to

Saves the users preferred to location

1st Party

Cookie_from

Saves the users preferred from location

1st Party

These cookies include session cookies that allow users to stay logged in while navigating through our websites and to carry out essential tasks such as adding items to a shopping basket when purchasing tickets on our websites.

These cookies don’t usually contain any personal data and are typically set by Bus Éireann to provide specific services such as e-commerce transactions.

Performance and analytics cookies

Cookies are also used to collect statistical information about visitors of our websites and the pages they view. These cookies allow visitors to receive a high quality experience through customised offerings and facilitate timely identification and resolution of any issues that arise.  The following performance cookies are used on our websites:

Cookie Name

Function

Cookie Type

_ga

Registers a unique ID that is used to generate statistical data on how the visitor uses the website

1st Party

_gat_UA-42990996-1

These cookies allow us to count user visits and traffic sources so that we can measure and improve the site performance using Google Analytic services.

1st Party

_gid

Registers a unique ID that is used to genertae statistical data on how the visitor uses the website

1st Party

_gat

Registers a unique ID that is used to genertae statistical data on how the visitor uses the website

1st Party

_utmt

 

1st Party

_utma

This cookie keeps track of the number of times a visitor has been to the site pertaining to the cookie, when their first visit was, and when their last visit occurred. Google Analytics uses the information from this cookie to calculate things like Days and Visits to purchase. This cookie is what’s called a 'persistent' cookie, as in, it is not set to automatically expire unless removed by the user.

1st Party

utmb

The B and C cookies are brothers, working together to calculate how long a visit takes. __utmb takes a timestamp of the exact moment in time when a visitor enters a site, while __utmc takes a timestamp of the exact moment in time when a visitor leaves a site. __utmb expires at the end of the session. __utmc waits 30 minutes, and then it expires. You see, __utmc has no way of knowing when a user closes their browser or leaves a website, so it waits 30 minutes for another pageview to happen, and if it doesn’t, it expires.

1st Party1st Party

_utmc

The B and C cookies are brothers, working together to calculate how long a visit takes. __utmb takes a timestamp of the exact moment in time when a visitor enters a site, while __utmc takes a timestamp of the exact moment in time when a visitor leaves a site. __utmb expires at the end of the session. __utmc waits 30 minutes, and then it expires. You see, __utmc has no way of knowing when a user closes their browser or leaves a website, so it waits 30 minutes for another pageview to happen, and if it doesn’t, it expires.

1st Party

_utmz

__utmz keeps track of where the visitor came from, what search engine you used, what link you clicked on, what keyword you used, and where they were in the world when you accessed a website. It expires in 15,768,000 seconds – or, in 6 months. This cookie is how Google Analytics knows to whom and to what source / medium / keyword to assign the credit for a Goal Conversion or an Ecommerce Transaction.

1st Party

1P_JAR

Used to gather website statistics, and track conversion rates

3rd Party

OTZ

Google analytics cookie used for website traffic info

3rd Party

These cookies don’t collect information that identifies a visitor. Information collected by these cookies is aggregated and used anonymously. Bus Éireann sets Google Analytics cookies to gather this statistical information.

Targeting and advertising cookies.

Together with our partners and advertisers we use cookies to display advertisements that we believe are relevant to you and your interests. Third party advertisers and partners may analyse data they collect about your use of our websites in order to serve adverts to you on our websites or on other third party websites. We also work with advertisers in order to display our own adverts on third party websites, based on cookies set on your visit to our websites. Advertisers may also use information about your previous web activity to tailor the adverts which are displayed on our websites. Advertising/targeting cookies may also be used to track your responses to particular adverts, which helps advertisers to ensure that you see the most relevant advertisements in future, both on our websites and on third party websites. The following are targeting/advertising cookies are used on the Website:

Cookie Name

Function

Cookie Type

Ads/ga-audiences

Used by Google AdWords to re-engage visitors that are likely to convert to customers based in the visitor’s online behavior across websites

3rd Party

fr

Used by Facebook to deliver a series of advertising products such as real time bidding from third party advertisers

3rd Party

tr

Facebook Tracking

3rd Party

Visitor_info1_live

YouTube cookie. Tries to estimate users bandwidth on pages that have integrated YouTube videos

3rd Party

YSC

YouTube Cookie. Registers a unique ID to keep statistics of what videos from YouTube the user has seen

3rd Party

Personalization_id

Twitter

3rd Party

r/collect

Doubleclick

 

i/adsct

Twitter conversion tracking

 

_ga

www.buseireann.ie

Used to distinguish users.

First Party

_gat_UA-4276351-1

www.buseireann.ie

These cookies allow us to count user visits and traffic sources so that we can measure and improve the site performance using Google Analytic services.

First Party

_ga

.hotjar.com

Used to distinguish users

Third Party

hubspotutk

hubspot.ie

This cookie is used for to keep track of a visitor's identity. This cookie is passed to HubSpot on form submission and used when de-duplicating contacts.

Third Party

mp_6d7c50ad560e01715a871a117a2fbd90_mixpanel

Performance Cookie

3rd Party

fr

Facebook tracks opted-out Facebook users with a cookie (fr) that is used for advertising purposes.

3rd Party

guest_id

Twitter cookie appears on pages that use the button "Tweet" and serves to identify the user with a unique number associated with Twitter.

3rd Party

hubspotutk

This cookie is used to keep track of a visitor's identity. This cookie is passed to HubSpot on form submission and used when de-duplicating contacts.

3rd Party

__RequestVerificationToken

 

1st Party

__hstc

The main cookie for tracking visitors. It contains the domain, utk (see below), initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).

3rd Party

_gat_UA-4276351-1

Used to differentiate between the different tracking objects created in the session. The cookie is created when loading the javascript library and there is no previous version of the _gat cookie. The cookie is updated every time you submit the data to Google Analytics.

1st Party

_gat_UA-42990996-1

These cookies allow us to count user visits and traffic sources so that we can measure and improve the site performance using Google Analytic services.

1st Party

mp_6d7c50ad560e01715a871a117a2fbd90_mixpanel

Performance Cookie

3rd Party

Other third party cookies

Some cookies that have been set on our websites are not related to Bus Éireann. When you visit a page with content embedded from a third party such as YouTube, Twitter or Facebook, these service providers may set their own cookies on your web browser.

We do not control the use of these cookies and cannot access them due to the way that cookies work, as cookies can only be accessed by the party who originally set them. You should check the third party websites for more information about these cookies and the cookie policy of these third parties.

Controlling and disabling cookies

If you do not want your browser to accept cookies, you can turn off the cookie acceptance option in your browser settings.  For further information about how to turn off cookie acceptance please refer to the “Help” function in your browser.

Please note that disabling cookie support may prevent the Website from functioning properly and you may not be able to fully utilise all of its features and services. Click the link for more information on how to manage cookies, including how to opt-out of performance cookies.

Click the link for more information on how to opt out of Google Analytics.