Minister of Tourism Launches Carlingford and Mourne Region Initiative.
Mr Michael Ring, Minister of State, Department of Transport, Tourism and Sport has today (25 April 2012) launched to a joint tourism initiative between Bus Éireann and Carlingford and Mourne Region Ltd to promote travel to the area.
Bus Éireann’s Dublin to Carlingford and Mourne Day Break will operate two services daily from 1 May 2012 between Dublin City and the Carlingford and Mourne region. The Minister today travelled along the tour route to the medieval town to attend the launch of the innovative partnership in The Four Seasons Hotel, Carlingford, Co Louth.
Bus Éireann and Carlingford and Mourne Region will jointly market and deliver daily breaks from Dublin City to the area, using scheduled services, with pickups in Drogheda and Dundalk. A stop at Dundalk is included with complimentary refreshments provided at the Chestnut Café within the special offer price of €20 day return.
“This is an exciting development for everyone involved in promoting the Carlingford and Mourne area. Through our support, Bus Éireann looks forward to providing a critical link between Dublin and Carlingford and Mourne in order to bring plenty of visitors from Ireland and abroad to this beautiful part of our country. Bus Éireann is at the heart of communities throughout the country and we have always supported local tourism activity such as this great initiative,” said Martin Nolan, the Chief Executive of Bus Éireann.
Carlingford and Mourne Region Ltd is aimed at promoting the geographical areas from Dundalk in North Louth to Newcastle in County Down as a single destination within the national and international visitor marketplace. Its aim is to develop the area as one complete destination, ignoring political borders under its brand ‘Carlingford & Mourne - ‘It’s beautiful…’
“Tourism statistics record that over three million international tourists visit Dublin and this initiative will substantially assist in dispersing a percentage of the market to this region,” said Frances Taylor, Marketing Director, Carlingford and Mourne Region. “We recognise the Minister’s strong support of our activities and commitment to directly increasing visitor numbers to the area.”
Carlingford and Mourne Region Ltd believe that a regional approach in all marketing activities will ensure a high impact within the national and international markets. The company has concentrated considerable efforts on the international visitor package with international bookings for 2012 secured at this early stage.
Wednesday, 25th April, 2012