Bus Éireann's reputation takes a huge leap forward in survey of Ireland's top 100 brands
Bus Éireann has notched up an impressive 11 percentage points increase in its corporate reputation score, which was revealed today in the annual RepTrak 2015 survey of Ireland’s leading corporate brands.
The company jumped 42 places from 84th place to 42nd place, ahead of RTE, Dublin Airport Authority (DAA), Diageo and ESB. Bus Éireann has the second largest score improvement this year, next to Ryanair.
The study is based on the global RepTrak model, an international standard for reputation measurement, which surveyed the views of 4,900 members of the general public across Ireland in January and February 2015, to quantify the reputations of 100 leading organisations in Ireland. This is the sixth year of the corporate reputations study in Ireland, which is carried out by The Reputations Agency and their global partners the Reputation Institute.
The public commented that Bus Éireann’s extensive network of destinations, its comfortable and reliable service and the role they play in providing an important public service to communities, has played a key factor in this boosted reputation score. The increased comfort and convenience of recent fleet upgrades was also a factor.
Bus Éireann chief executive Martin Nolan said he was delighted with the exceptionally improved result, and said that this showed recognition for the company’s hard work in improving services for customers:
“We have invested in new fleet, new technology and completed a series of network reviews across the country. It’s clear now that customers are seeing the impact of these. Our new Expressway coaches are top of the range and include 4G WiFi, charge sockets, leather seats and on board toilet facilities.”
“This significantly elevated position augurs well for the future of the company and our dedicated staff. We have a number of further initiatives and plans in place that will enhance, and deliver even more, to the customer experience.”
Thursday, 7th May, 2015